Gucci has announced its next collection, Opening of Something that Never Ended. Creative Director Alessandro Michele will present the collection through a seven-part mini-series during Gucci Fest. The first innovative fashion and film festival will be held from November 16 to 23.
Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the seven-part film series stars actress, artist and performer Silvia Calderoni in a surreal daily routine in the city, meeting a series of talents internationals and friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.
GucciFest will also feature fashion shorts from 15 emerging independent designers, chosen by Michele for their perspectives. Creatives include Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier and Gareth Wrighton.
The festival will be broadcast daily throughout the festival exclusively on YouTube Fashion, Weibo, Gucci YouTube and will be integrated on the dedicated GucciFest.com site, gradually revealing the new collection day by day.
This is not the Maison’s first digital presentation which was notably absent from Milan Fashion Week in September. Michele, who has said he will present two seasonless, genderless shows a year, revealed the “Epilogue” collection in July. The final chapter in his “Love Trilogy” was a 12-hour live broadcast, which featured a behind-the-scenes summary of the collection.
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