Siddhant Chaturvedi, the star of the 2019 film, Gully Boy, has been selected by global sports and lifestyle brand Skechers as the first Indian brand ambassador. Chaturvedi will star in Skechers’ Go Like Never Before campaign which emphasizes the importance of running – a sport which is crucial for the physical and mental well-being of the human body and which is accessible to all.
Based in Manhattan Beach, California, Skechers is one of the biggest players in the lifestyle and sportswear space with its diverse line of lifestyle and performance shoes, clothing and accessories for men, women and children.
The ‘Go Like Never Before’ campaign video showcases the newly launched performance shoe styles from the Skechers GO RUN series, including the Skechers GO RUN 7 + ™, Skechers GO RUN Razor 3 ™ and Skechers GO RUN Speed shoes Elite ™ feature HYPER BURST® cushioning— which is manufactured using a “super critical” foaming process to create spherically shaped cells in a tight fit. It is the lightest and strongest midsole foam offered to date by Skechers Performance and offers a very responsive and comfortable running experience.
The brand’s decision to go ahead with Chaturvedi is perfect – he plays the Skechers man; someone who is versatile, fit and comfortable all over the world.
Speaking about the launch and Chaturvedi, Mr. Rahul Vira, CEO of Skechers South Asia Pt. Ltd. said: “We are delighted to launch the ‘Go Like Never Before’ campaign with Siddhant Chaturvedi. Our only goal through this campaign is to reach as many people as possible and promote running as a fitness culture in India. Skechers understands the importance of health and fitness and encourages people to be the fittest through something as simple as running. Making this campaign special, we are delighted to announce that Siddhant Chaturvedi is the first Skechers India Brand Ambassador. His drive for fitness resonates perfectly with the brand and with that we aim to encourage more and more people to stay healthy and run.
Commenting on the brand’s association, Chaturvedi said: “Being associated with Skechers has been an absolutely exciting journey for me. I feel honored and very proud to be the very first Skechers India Brand Ambassador and to launch the Skechers Performance campaign. I love that the brand is taking a head start in raising awareness about the importance of fitness and motivating them to stay in shape whether in sports or beyond. Achieving your fitness goals means wearing the right footwear that improves your performance. I’ve always liked the comfort over the style statement, but with Skechers you get the best of both worlds – you get it all. “
Hi, I am Divya I am A Digital Marketer with 5+ years of experience in marketing on various platform. I love to write about technology and various blogs about Dermatology, Neurology, Urology and Giving Reviews about the best doctors in these industries.