Prada Japan customers reportedly experienced heavily discounted products last week after an issue with online pricing. The technical issue resulted in a 99% discount on items, including handbags and accessories.
Customers have reportedly seen many of the Italian brand’s iconic pieces, such as its nylon backpacks, hats, jackets and sneakers, fall within a price range of ¥ 583 to JPY 2,255 yen (around Rs.416 to 1611 rupees).
プ ラ ダ 公式 オ ン ラ イ ン ス ト ア で 発 生 し て お り ま し た 価 格 表示 の 不 具 が 復旧 い た し ま し た.
こ の 度 は, 多大 な ご 不便, ご 迷惑 を お か け い た し ま し た こ と を 心 よ り お 詫 び 申 し 上 げ ま す.
– PRADA JAPAN (@prada_japan) November 12, 2020
A day later, the luxury brand released a statement clarifying that the accidental display of a 99% reduction was due to technical issues: “Our official Prada website experienced a technical issue that resulted in pricing inaccuracies. indicated on certain goods. The problem is now resolved. We apologize for any inconvenience that may have been caused. “
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Hi, I am Divya I am A Digital Marketer with 5+ years of experience in marketing on various platform. I love to write about technology and various blogs about Dermatology, Neurology, Urology and Giving Reviews about the best doctors in these industries.