In recent years, Netflix has canceled many shows. The streaming service has had bad reactions for canceling too many shows, with fan favorites like Ozark, Chilling Adventures of Sabrina, Sense8, GLOW, Mindhunter, I don’t agree with that, The OA, The society, The Dark Crystal: Age of Resistance, Santa Clarita Diet, Dark, Tuca and Bertie and One day at a time. They have been accused of stopping productions for no apparent reason and doing so much more often than competitors such as Amazon Prime and HBO.
The cancellation of the shows outraged fans and some of them went ahead to create groups on social networks to no longer subscribe to the service in protest which led the platform to react.
Bela Bajaria, director of global programming at Netflix, explained that it was just a marketing strategy. He explains, “If you look at seasons two and up, we actually have a renewal rate of 67%, which is the industry standard,” Bajaria said, according to Deadline. “We do a lot of the first season shows as well, which sometimes feels like we have more first season cancellations, but if you look at the renewal rate, it’s really strong. I also think you have to watch The crown, with the launch of the fourth season, Grace and Frankie and The ranch, we’ve had shows for a long time, and we’ll always have a mix that’s good to tell in both limited series and multi-season shows. “
Platform co-CEO Ted Sarandos thinks it’s ‘disproportionate’ big news when a Netflix show gets canceled and the media is too old-fashioned when they think about it.
“It looks like in this new era of television the business model is a little different,” he said. “The things that were successful before Netflix and OTT were really syndication, that was the goal and anything that didn’t hit 100 episodes or past all four seasons wasn’t a success, so I think. that many shows can be a hit for being exactly what they are and you could tell that story in two seasons or one season or five seasons. I think there is so much talk about it because it’s measured against the old way of doing things. “
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Hi, I am Divya I am A Digital Marketer with 5+ years of experience in marketing on various platform. I love to write about technology and various blogs about Dermatology, Neurology, Urology and Giving Reviews about the best doctors in these industries.