Connect with us


Lagado, A New Watch Brand Is Born

Click to rate this post!
[Total: 0 Average: 0]

Milvin George is, without a doubt, one of the most experienced watch marketers in a vast region encompassing the Middle East, the Indian subcontinent and North Africa, having spent most of the last two decades leading some of the world’s best known. luxury brands through the intricacies of the regional market. He started as Regional Director for TAG Heuer, overseeing the region, then became the Regional Brand Director for Omega, and most recently was the Managing Director, Middle East and India for Officine Panerai when he was appointed as the one of the top 100 CEOs in the Middle East by Forbes in 2015, the only watch industry leader to make the list.

Tempo 41.5 mm: Mystic 1, Pure 1, Marble Sky 1

George has now turned to a more affordable line of watches, but this time as an entrepreneur. He combined his industry expertise and attention to detail with long-standing contacts in the global network of artisans and watchmakers to create his own brand of watches which he named Lagado. It is a brand that combines unique design and the best materials to create products that stand out for their understated elegance.

Milvin george

“Lagado was designed with a passion to embody the true essence of luxury, which is time,” says George, who is the CEO of the company, “we have embarked on a journey of breaking the mold, redefining the value for quality in the watch industry and conceptualize timeless and versatile watches influenced by the principles of Italian design. I am proud to present this brand to those looking to live a holistic, exploratory and modern lifestyle.

Tempo 33 mm: Charm Mesh 1, Marble Pulse 1, Aqua 1

The most striking aspect of Lagado’s first Evolve and Tempo line of watches is their surprisingly minimalist design. Their sizes range from 44mm and 41.5mm for men, and 33mm in the Tempo range for women. They are powered by the Japanese analog quartz movement with a three year battery life. The materials used range from steel to a mixture of steel with gold, yellow gold and rose gold.

Evolve 44mm: Global 1, Shotgun 1, Alpha 1

One interesting aspect is that Lagado follows a digitally driven retail model. Watches can be purchased from and worldwide delivery is assured within three to five days.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *