Almost right after The Weeknd aired its first animated show, it decided to invest in the animated concert streaming company Wave, Rolling stone reports.
“The Weeknd Experience” was a show that aired on TikTok on August 7 and drew two million viewers, leading to $ 350,000 in sales of charitable merchandise, according to TikTok. The company says it was in talks with the R&B superstar about an investment “but putting on the show and seeing what our platform can do and the impact it can have is what sealed it off. ‘okay,’ says Adam Arrigo, CEO of Wave. RS.
According to Wave, Justin Bieber, J Balvin, Jillionaire and an independent record label, Top Dawg Entertainment has also joined the team as investors. “It’s really about making the right decisions, recruiting the right people and building our future,” says Arrigo. “We have the impression that the world is our oyster.”
“Building these experiences in third party games allows us to jump the challenge of user acquisition and convince the market and show them what a virtual gig is. We can go directly to where the users are, which allows us to start a business earlier, ”Arrigo added. “Trying to recreate our own version of Roblox would take a lot of our time, and in the end, that’s not what we do best, at least for the time being. What we can do is create mind-blowing experiences for artists.
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