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Indian Startups Get Big Bucks From Bollywood’s Leading Ladies

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The biggest Bollywood ladies like Deepika Padukone, Alia Bhatt and Katrina Kaif are investing a lot of money in the Indian startup ecosystem. Padukone invested in Epigamia and FrontRow, Bhatt invested in Nykaa, as did Kaif.

Padukone had invested in the yogurt business last year and according to Business intern, she has also invested in the FrontRow learning and community platform with renowned investors like Lightspeed and Elevation Capital (SAIF Partners). The collective investment was $ 3.2 million.

“Growing up, I wasn’t really inclined to study. My interests were in various spheres and activities outside of traditional classroom dance, sports, music, modeling, and the performing arts, to name a few. And if there is one thing that I would like to have access to growing up, it would be a platform like “ FrontRow ” – a platform that gives individuals access to abundant knowledge in non-academic fields and connects them to a community of peers and professionals. in their area of ​​interest, “she said, according to BI.

BI Also states that Bhatt’s recent investment in Nykaa, the beauty e-commerce platform, was for an undisclosed amount and was made through a side transaction.

As for Kaif, she launched her own beauty line in collaboration with Nykaa called “Kay Beauty”. “I knew the growing brand equity of the company and its leadership in the market and becoming an investor is the next logical step in sharing Nykaa’s vision,” Katrina Kaif said in a statement.

“While I was associated with Okie Ventures, I felt their gaming platform had a very immersive experience. I am very happy that the games are centered around Indian mythology, folklore and culture. It gives a very different and unique experience to the users ”, said Kajal Aggarwal BI in an interview.

In 2019, Rai Bachchan invested in Ambee, an environmental intelligence startup, with his mother, Vrinda. Arora is not new to the startup club and has been a part of it since 2012. She was involved with The Label Life, a retail startup that offers high-end clothing, accessories and home decor. She has also invested in popular yoga fitness chain startup Sarva.

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