In a recent poll, Akshay Kumar was voted the second most trusted Indian celebrity after Bollywood legend Amitabh Bachchan. The actor has always taken up taboo projects, even if in recent years these projects have come with a nationalist side.
“Every decision you make in the film industry is risky, whether it’s with the biggest banner or the biggest star, no one is guaranteed to be successful. That’s why I’m not afraid to engage with newcomers. I’ve always believed that these are the hardest working wrestlers, they have the most to prove, the greatest passion and a fighting sense that the big names don’t necessarily wear the way they once did. It should always be remembered that we were all an unwanted newcomer once; if people didn’t give me a chance, I would still be a martial arts trainer. It’s the least I can do to help start the careers of as many people as possible because we all deserve a chance to fight for our dreams, ”he said in an interview with Hindustan Times.
He not only explored new lands with his films, he also endorsed various startups and put them in the limelight.
“The endorsements industry has changed a lot, as has the film industry. While there are routine paid partnerships, the start-up craze has now sparked new opportunities – for the brand as well as for the celebrity – around the world. There may be an upfront cost, but there is more value to be gained as the business grows, and you can hold the hand of someone who is just starting to rise, ”he adds.
Kumar talks about endorsing GOQii, CarDekho, Pagar Book and FAU-G, four brands no one would have known about had they not had Kumar’s endorsement.
“For me, GOQii is something that has a broader fitness goal for the whole nation. Pagar Book is two young boys trying to get small business accounts on their phones. CarDekho has opened up the multi-pronged car sales market. FAU-G tries to create a world class gaming experience on your phone or tablet. Yes, given the success rates of startups, you take the risk that no value will be created for the brand after all, but that’s the challenge. In the end, you at least partnered up or helped someone on their way, who dreamed of doing something big, ”he says.
Hi, I am Divya I am A Digital Marketer with 5+ years of experience in marketing on various platform. I love to write about technology and various blogs about Dermatology, Neurology, Urology and Giving Reviews about the best doctors in these industries.